On July 13, Bitexco Group officially launched the premium service complex under the brand name AURA at The Manor Central Park (TMCP) urban area.
AURA has been thoughtfully crafted and developed to offer distinguished and high-end service experiences, enhancing the quality of life while contributing to the unique identity of the elite urban community at The Manor Central Park.

AURA is proudly operated by BHMC - the management unit and official representative of the investor behind JW Marriott Hanoi Hotel and The Manor Central Park, one of Hanoi’s most livable urban areas. With over 10 years of experience in managing premium services, BHMC is committed to delivering exceptional quality and world-class experiences to its customers.

AURA is not merely a destination – it is a refined home for the elite community of The Manor Central Park to enjoy the finest lifestyle services, including:

Delícia Coffee and Lounge:
A place to indulge in a fusion of European and Asian cuisine, offering fresh and flavorful dishes and beverages, crafted under four principles: Fresh – Clean – Healthy – Sustainable.

Célia Event and Conference Center:
An elevated space for events, conferences, exhibitions, and weddings, with luxurious interiors and fully equipped, multifunctional meeting rooms.

Serenity Spa and Wellness:
A tranquil haven for body and mind, offering specialized therapies such as Hammam Steam Bath and Aroma Therapy in a private and peaceful setting.

Star Fitness Bitexco:
A holistic fitness destination featuring diverse programs (Gym, Yoga, Group X), a full suite of premium imported equipment, and a luxurious outdoor swimming pool.

THE BRAND

AURA evokes the image of early morning sunlight – symbolizing purity and freshness. It builds a strong emotional and brand connection with Bitexco Property, the parent brand.

As part of the elite TMCP community, AURA is not just a location offering diverse services like Coffee & Lounge, Conferences, Fitness, and Spa – it reflects the unique character of The Manor Central Park. More than that, it is designed to deliver elevated and exclusive experiences to residents and surrounding communities.

AURA is set to serve not only the elite community of The Manor Central Park but will also feature in Bitexco Property’s upcoming real estate developments, becoming an icon in the brand’s chain of premium lifestyle services.

Carefully chosen, the name “AURA” is simple to read, easy to spell, and memorable – even for those unfamiliar with foreign languages – ensuring clarity in building operations and communication.

At AURA, every service is a perfect piece in the puzzle of refined living – designed to serve an elite residential community and to carry the prestigious Bitexco brand identity. It is not only a space for relaxation, connection, and collaboration, but also a place to harmonize the body – mind – aesthetic, cherishing privileged experiences and aiming to bring a fulfilled and balanced life to every individual.

Come to AURA – and embrace a lifestyle that is modern, luxurious, and vibrant.